Site Reliability Engineering for Startups

Built for now.
Ready for what's next.

Aomidori means "teal" in Japanese—the color of balance, clarity, and sustainable growth.

We help startups build reliability practices that grow with them, not against them. No chaos. No burnout. Just sustainable systems that let your team focus on what matters: building great products.

Explore how we help

The problem we're solving

Every startup reaches a moment where the scrappy solutions that got you here can't take you where you're going. Your monitoring is overwhelming. Your on-call rotation is burning people out. Your incidents feel reactive and chaotic.

But you don't have the resources for a full SRE team. You need someone who understands the constraints of startup life, who can embed with your team, and who genuinely wants to see your people and systems thrive.

That's where we come in. We're not here to audit or criticize. We're here to work alongside you, building reliability practices that empower your team and respect their humanity.

What we do

Practical, sustainable reliability engineering that respects your team and scales with your business.

Reliability Foundations

Build sustainable reliability practices from the ground up. We help startups establish monitoring, alerting, and incident response that scales with your growth.

Key outcomes:

Clear visibility into system health
Faster incident response
Confidence in your infrastructure

Team Empowerment

Embed SRE practices into your engineering culture. We work alongside your teams, coaching them to own reliability as a product feature.

Key outcomes:

Engineers equipped with SRE skills
Shared ownership of reliability
Sustainable practices that outlast the engagement

On-Call Excellence

Design on-call systems that respect your team's wellbeing while protecting your customers. From rotation design to playbook creation.

Key outcomes:

Reduced burnout and alert fatigue
Fair and sustainable on-call practices
Clear escalation paths

Our approach

These aren't just values on a wall. They're how we show up, every conversation, every decision.

Relationships First

We believe the best outcomes emerge from genuine partnerships. You're not hiring a vendor—you're gaining a teammate who cares about your success as much as you do.

Simplicity as Strategy

Complexity is the enemy of reliability. We help you cut through the noise and focus on what actually moves the needle for your business.

Dignity in Practice

Everyone deserves to work in systems that respect their time and wellbeing. We design reliability practices that honor the humans behind the metrics.

Enthusiasm for Outcomes

We're energized by seeing your team grow, your systems stabilize, and your customers experience reliability they can count on.

Working with us

We embed with your team for focused engagements—typically 2-4 months. We don't parachute in with frameworks and disappear. We work alongside your engineers, sharing knowledge, building capabilities, and creating practices that stick long after we're gone.

Based in Melbourne, we work with startups across Australia and beyond, bringing a decade of SRE experience from high-growth tech companies to help you avoid the pitfalls and accelerate to sustainable reliability.

Ready to build reliability that scales?

Let's talk about where you are, where you want to go, and how we can help you get there.

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